Afloat

Tag: Marketing

  • Rockstar Games: How do games make money?

    Rockstar Games’ marketing strategy was my final research project during junior year at NYU’s Stern school of business. I had the chance to receive guidance from professor Lou Cohen, who currently serves as EY’s head of marketing for its Americas division. Below is a YouTube video I made which explains the studio’s primary marketing objective,…

  • Afloat Communications begins its 2024 journey

    Hello, this is our first message to the worldwide web. I am excited to begin this digital journey with you all. I envision this website to educate people on the ways to do business in an ever changing digital era. I am Shih-Kai Wu Papic, and obtained a B.S. degree in Business & Marketing from…